Month: September 2011
HyperActive and UPC created Victorious School
HyperActive developed the platform victorious.upc.ro, an online talents school to promote Victorious series, broadcasted by Nickelodeon and supported by UPC. The idea for this platform was generated by the need […]
Romanian Internetics announced its 2011 jury
The organizers of the Romanian festival Internetics announced the jury that will judge the best interactive campaign, micro-sites and promotional blogs, but also the best mobile advertising, advergamesm games, viral […]
Romanian agencies and creatives – less entries at 2011 Golden Drum but already 21 shortlisted works
Romanian agencies almost halved their entries at 2011 Golden Drum, where they participate with 70 works, down from 129 last year, according to organizers. Although the numbers are smaller, the […]
GfK Romania: Romanian social media users like to be friends with brands
According to a study made by GfK Romania for the Romanian marcom news site IQads, Romanian social media users appreciate companies online communication both through online advertising and social media. […]
Action Global Communications Romania to offer PR services for GTS Telecom
GTS Central Europe (GTS) – lider in integrated telecomm in Central and Eastern Europe, chose the agency that will handle its PR and mass-media regionally, in Czech Republic, Poland, Hungary, […]
ZeList Monitor includes crosstabs for main measured variables
ZeList Monitor introduced, since this autumn, contingency tables for its main measured variables , as the users of this service are interested by as many insights as possible regarding monitored […]
Gerovital is the main sponsor of the Romanian Olympics Team
Gerovital, the most powerful Romanian cosmetics brand, closed a long term partnership with Romanian Sports and Olympics Committee (COSR), becoming the official sponsor of the Romanian Olympics team and its […]
Lowe Romania and Kinder Surprise opened the secret door
Lowe, HyperActive, Initiative and GolinHarris made an integrated communication campaign for the new Mouse Doctors collection from Kinder Surprise. The campaign started with a teaser in the 2nd half of […]
Graffiti BBDO signs the newest campaign for British American Tabacco in Romania
Graffiti BBDO signs the newest campaign for British American Tabacco in Romania, “Counterfeited cigarettes can include anything”, that runs on nation-wide in Romania starting September. The campaign is an information […]
BAT – “Counterfeited cigarettes can include anything”
Graffiti BBDO Romania Mihai Gongu – Creative Director Ștefan Chirițescu – Head of Strategy Olivia Basag – Copywriter Alina Zaharescu – Art Director Gelu Florea – Art Director Adi Ghiță […]