GTS Central Europe (GTS) – lider in integrated telecomm in Central and Eastern Europe, chose the agency that will handle its PR and mass-media regionally, in Czech Republic, Poland, Hungary, Slovakia and Romania. GTS organized for that a pitch, that was won by the Czech PR agency EMC, that has as a partner agency in Romania Action Global Communications.
The pitch included more stages and took place from June until the end of August. At the pitch there were invited 4 agencies
Also, GTS launched a new slogan – “GTS. For the Working World” – that reflects the orientation of the company towards corporate sector. The main campaign team is the cloud computing service, one of the main information and communication technology trends.
The new campaign started on September 26th and includes a microsite dedicated to cloud technology. The campaign targets corporations in Eastern and Central Europe and was made by Scholz and Friends. The media strategy was developed by Mindshare. The campaign will be declined on print, online and outdoor.