Volvo’s epic branded music video – the ultimate break-up fantasy

Great Guns Director, Tal Zagreba, tells the story of explosive heartbreak and escapism in a half-live action, half-animated road trip for Volvo.

This cinematic piece of branded content also acts as a music video for ‘Call My Name’ by The Goldman Brothers. The film features McMafia’s Yuval Scharf, one of Israel’s biggest stars, behind the wheel of a Volvo V40. As she drives, her fantasy of leaving her partner in the dust begins to materialise in clever flickbook-style animation. Her animated partner gradually develops into a full cartoon and, as the explosive story unfolds, the narrative uses the vehicle as a literal and metaphorical means for telling the story.

Great Guns’ Zagreba worked closely with producer Lior Miller, animation director Robert Moreno and car manufacturer Volvo on the film.

Director Tal Zagreba comments:

We wanted to achieve something really out of the box and epic for Volvo. In this film, the vehicle and the characters are equally integral and interconnected with the narrative – and the animation enriches this connection. I wanted the car to function as the narrator as it takes the lead character through the stages of a breakup. From pitching the initial concept, right through to post production, Volvo trusted us to create the film completely as we saw fit. They didn’t see anything we shot until the finished product – which totally blew them away. It was so rewarding for us to initiate this idea ourselves and be given the trust and freedom by Volvo to realise a final film that was so true to the original idea – and with such few limitations on creative direction.

The film was shot over two days in the wilderness between Jerusalem and Jericho in Nabi Musa, Israel. The stretch of land provided the spanning mass for the vehicle’s course. Filming in the peak of summer, however, brought some challenges.

Zagreba adds:

We were filming in 50-degree heat, in the hottest place in the country. The temperature got so hot that the drone almost overheated!  But we overcame it and the landscape was perfect for the backdrop of the film.

Volvo will distribute ‘Call My Name’ through their global digital media, music and social channels from Thursday 11th January.

Great Guns is an award-winning content and music video production hub, with a reputation for creativity and excellence. The carefully-selected roster includes major international directors, respected commercial directors, esteemed short film and music video directors and brilliant emerging young talent.  One of their key skillsets, is to match talent to project, in any budget range. With offices in London, Los Angeles, Singapore, Bangkok, Mumbai, Prague, Hamburg, Tokyo and Dubai, Great Guns produces high quality creative work for commercials, feature films, music videos, tv, digital, events, documentaries and branded content, for clients globally.

In the last year alone, Great Guns garnered multiple awards including 4x D&AD, 4x Cannes Lions, One Show, Webbys, Berlin MVAs, Creative Circle, Shots, Cristal, 7x Kinsale, Golden Drum and The LIA Awards and was awarded Epica Production Company of the Year and LIA Europe Production Company of the Year.    

Client: Volvo

Product: V40

Title: Call My Name

Written & Directed by Tal Zagreba

Music: The Goldman Brothers

Director of Animation: Robert Moreno

Executive Producer: Lior Miller

Co-Production Company: Great Guns

Co-producers: Laura Gregory / Sheridan Thomas

Cast:

Yuval Scharf

Lior Golan

Cinematographer: Daniel Miller

Aerial Videography: DRONZ
Assistant Director: Boaz Pesenzon

Focus Puller: Eytan Ben-Arieh

Key Grip: Liad Berger

Best Boy Grip: Daniel Kalozski
Art & Props: Anat Glazer
Make Up: Noa Levi
Hair: Sara Ashanti

Editor: Robert Moreno

Post Supervisor: Robert Moreno

2D Animation: Robert Moreno, Alon Richter

Matte Painting: Anna Strebkov

Compositing & VFX: Robert Moreno

Color Grading: Robert Moreno

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