OOH

World Out of Home Organisation confirms Toronto for inaugural Congress

The World Out of Home Organisation (formerly FEPE International) has confirmed Toronto in Canada as the venue for its 2020 Congress. The Congress will be held from June 3-5. WOO represents Out of…

A 12 year long live streamed product test: Sioo:x challenges all competitors to a showdown in The Slow Fight

Summer’s here. And life has migrated outdoors from the living room to the decking. To mark the opening of the outdoor season, Swedish wood protection company Sioo:X is putting its claim of unbeatable…

23red and City to Sea use Ocean screens to offer Hydration Stations (water on tap) in run up to National Refill Day

In the run up to National Refill Day (June 19), 23red and award-winning environmental campaigning organisation City to Sea are using the creative power of Ocean’s connected outdoor screens to encourage people to…

FEPE International to rebrand as World Out of Home Organization

FEPE International, the global organisation representing Out of Home media owners, national associations, specialist agencies and suppliers to the industry, is to rebrand as the World Out of Home Organization. The move, to…

April showers trigger interactive outdoor campaign from Glimpse and We Are Ocean

Glimpse and the not-for-profit collective We Are Ocean make a clever connection between cities and the seas in an out-of-home campaign which is triggered by rainfall from the ocean. The Sea Is The…

One Night Gallery takes part at Bucharest’s International Light Festival -Spotlight

During April 18-21, One Night Gallery takes part at Bucharest’s International Light Festival -Spotlight – an event organized by the city hall through ARCUB –  with an installation that highlights the society’s cultural…

Engine and Spinal Injuries Association invite people to fast-forward the ad on Disabled Access Day

In a remarkable media first for digital out-of-home (DOOH), people are being actively encouraged to fast-forward an advert on Ocean’s full motion Loop network in Manchester. Created by Engine to raise awareness and…

UK agency Tommy launches a new OOH offering to disrupt the space

Digital creative agency, Tommy has launched a new digital out-of-home division, OOHTommy, aimed at brands looking to create bold, ground-breaking work and change the way screens are being used around the world. OOHTommy…

WARC Global Ad Trends: DOOH spend set to reach $14.6bn by end of 2018

Spend on digital out of home advertising (DOOH) — i.e. video content and/or digital signs located in high traffic public locations such as high streets, airports, bus shelters, subways and malls — is…

Romanian TPS Engage and US start-up omniX Labs collaborate to transform the digital outdoor advertising

TPS Engage and omniX Labs announced a strategic partnership that will offer innovative solutions created to change the face of the digital outdoor advertising. This partnership will allow the companies to have total…

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