OOH

FEPE International to rebrand as World Out of Home Organization

FEPE International, the global organisation representing Out of Home media owners, national associations, specialist agencies and suppliers to the industry, is to rebrand as the World Out of Home Organization. The move, to…

April showers trigger interactive outdoor campaign from Glimpse and We Are Ocean

Glimpse and the not-for-profit collective We Are Ocean make a clever connection between cities and the seas in an out-of-home campaign which is triggered by rainfall from the ocean. The Sea Is The…

One Night Gallery takes part at Bucharest’s International Light Festival -Spotlight

During April 18-21, One Night Gallery takes part at Bucharest’s International Light Festival -Spotlight – an event organized by the city hall through ARCUB –  with an installation that highlights the society’s cultural…

Engine and Spinal Injuries Association invite people to fast-forward the ad on Disabled Access Day

In a remarkable media first for digital out-of-home (DOOH), people are being actively encouraged to fast-forward an advert on Ocean’s full motion Loop network in Manchester. Created by Engine to raise awareness and…

UK agency Tommy launches a new OOH offering to disrupt the space

Digital creative agency, Tommy has launched a new digital out-of-home division, OOHTommy, aimed at brands looking to create bold, ground-breaking work and change the way screens are being used around the world. OOHTommy…

WARC Global Ad Trends: DOOH spend set to reach $14.6bn by end of 2018

Spend on digital out of home advertising (DOOH) — i.e. video content and/or digital signs located in high traffic public locations such as high streets, airports, bus shelters, subways and malls — is…

Romanian TPS Engage and US start-up omniX Labs collaborate to transform the digital outdoor advertising

TPS Engage and omniX Labs announced a strategic partnership that will offer innovative solutions created to change the face of the digital outdoor advertising. This partnership will allow the companies to have total…

Pilsner Urquell teaches consumers how to perfectly pour a pint of beer

Pilsner Urquell, together with the recruitment project of the first tapster in Romania, launched an innovation in the consumers’ education field regarding the right serving of the beer. For two weeks, the people of…

BeTV and FCB Happiness built walls to promote Sacha Baron Cohen’s new series

Sacha Baron Cohen, the master of mockumentary television, strikes again with his new hit series ‘Who is America?’ – a show that has already pissed off Dick Cheney, the NRA, Sarah Palin, and…

FCB Bucharest uses outdoor to promote Romanian Rugby Federation’s next games

Romanian National Rugby team has 2 important test games, one with Samoa and one with Tonga. The 2 games represent a training for Stejari team when is comes of the re-tour of Rugby…

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