"internet" tag

Sid Lee Paris and Ubisoft Reveal What Big Data Says About Us with “Predictive World”

Every day, people create 2.5 billion gigabytes of data, from online purchases to Facebook likes. But does one know what this data says about him/her? On November 10th, Sid Lee Paris and Ubisoft…

Bagged internet in a new Romanian campaign from Lay’s and Vodafone

Lay’s launched in Romania a new campaign, in partnership with Vodafone, offering consumers “bagged internet”, which means the opportunity to obtain online access by consuming the potato chips.. According to Alina Imbrea, Marketing Director Snacks…

IMWorld ’16: International tech leaders to come to Bucharest

Some of the most renown leaders in digital and IT will be present this summer in Bucharest, where IMWorld is scheduled to start, with 130 international and local speakers that would take the…

3 more days until ICEEfest – 2016 edition

The 5th edition of Interactive Central and Eastern Europe Festival (ICEEfest), the biggest to this date, will start in just 3 days and the agenda published by the organizers shows a very interesting line-up, including Netflix,…

KFC Romania supports education, makes its Wi-Fi free for correct answers

To help the education system in Romania right before the Baccalaureate exam, KFC Romania and MRM//McCann Romania launched Wi-Fi Test campaign, donating 5700 MP of free internet for preparing young people for the…

IAB Academy, launched by IAB Romania

IAB Romania launched IAB Academy, an educational program aimed to develop the knowledge of online advertising professional via share of know-how at theoretic and applied level. The purpose of the program is to…

DDB San Francisco signs a new campaign for Qualcomm

DDB San Francisco signs a new campaign for Qualcomm, which includes a set of new videos, as well as the company’s experiential initiative, Qualcomm Invisible Museum, that premiered at CES. Qualcomm has connected the…

Rage uncensored over internet, now with a dedicated app

Two Romanians, Mihai Pocorschi and Bogdan Savonea, and a TechCrunch journalist, Jonathan Shieber, launched an app – Rage Now – that allows internet users to vent their rage uncensored, as PlayTech.ro and Start-up.ro inform. The app, Rage…

ZO: Global mobile advertising spending to overtake desktop in 2018

In 2018, mobile advertising will overtake desktop and account for 50.2% of all internet advertising, according to ZenithOptimedia (ZO)’s new “Advertising Expenditure Forecasts”. Mobile advertising will total $114BN in 2018, up from $50BN in…

ADEX: Online advertising, driven by display in H1 2015 to a total of €16bn

IAB Europe, in collaboration with IHS Technology, published the first ever AdEx Benchmark H1 2015 report, revealing online advertising grew 9.7% on a like-for-like basis to a value of €16bn for H1 2015…

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