"mobile" tag

Study: Global mobile advertising revenues tops €63BN in 2016

IAB Europe, the IAB and IHS Markit revealed their global figures for mobile advertising revenue today. The figures show that mobile advertising growth continues to accelerate and increased 60.5% to €63bn ($83bn) in…

Cannes crepêrie Les Fistons increases its footfall by 426% by using targeted mobile ads

On Saturday 17th June 2017, using only mobile advertising technology, video intelligence helped a local crepêrie increase its footfall by over 400% in Cannes, with queues of locals arrived to sample its crêpes…

Telekom releases The Lenz app and announces first ever Gorillaz live conversation 

Following on from last month’s secret one-off show in London which saw Gorillaz play new album Humanz live for the first time, Telekom Electronic Beats announced another first: the band’s first ever live…

Gorillaz and Telekom Electronic Beats launched a mixed reality app

Gorillaz launched, on April 11th April 2017, a groundbreaking mixed-reality app, which comes ahead of highly anticipated new album ‘Humanz’, to be released by Parlophone Records on 28th April. Pushing the boundaries of…

Facebook and Amazon lead the pack in the top 10 most mobile-ready brands in the world

According to MDEX (inaugural ranking for mobile ready brands made by Ansible, the mobile marketing and technology agency of IPG Mediabrands, in partnership with YouGov, the global market research firm, and Powered by Google),  Facebook…

IAB’s AdEx: Online advertising, up 13.4% to €18.6BN for H1 2016

IAB Europe, in collaboration with IHS Markit, has released AdEx Benchmark H1 2016 study, with data revealing that online advertising went up 13.4% to €18.6bn for the first half of 2016, from €16.4bn in…

Zenith forecasts 75% of internet use will be mobile in 2017

Mobile devices will account for 75% of global internet use next year, according to Zenith’s new Mobile Advertising Forecasts. The mobile proportion of internet use has increased rapidly, from 40% in 2012 to…

WD-40 and BIMM make doors creak for Halloween

After decades of taking the creaks out of doors, WD-40 decides to let those silent doors make noise again for one special night. Thanks to the WD-40 Haunted door app, you can make…

IMWorld ’16: International tech leaders to come to Bucharest

Some of the most renown leaders in digital and IT will be present this summer in Bucharest, where IMWorld is scheduled to start, with 130 international and local speakers that would take the…

Daniel Surmacz, RTB House: The numbers behind mobile ads that actually work. Mobile usage across the globe – still on the rise

Smartphones and tablets are no longer dedicated to social communication. They represent the fastest growing medium to access a global marketplace and shop products online. Marketers are becoming more and more responsive to…

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