"online" tag

GlobalWebIndex study: Romanian internet users are still watching more classical TV programmes than online TV programmes

According to GlobalWebIndex study, the world’s largest survey on digital consumers which for the first time includes data from Romania, more than 50% of Romanian internet users are watching linear TV programming, while…

Romania: ThinkDigital will elaborate and implement the social media strategy for European Parliament elections

Romanian ThinkDigital won a pitch to elaborate and implement the social media strategy for the European Parliament – Liaison Office in Romania for the elections on May 26th. ThinkDigital will support the Romanian…

MRM//McCann – Agency of the Year and KFC – Digital Client of the Year at Internetics 2018

During the 2018 Gala of Internetics, festival celebrating the digital intelligence,  the jurors awarded 48 trophies (19 Golds, 26 Silvers and 1 Grand Prix). The Agency of the Year trophy went to MRM // McCann…

Zenith: 65% of digital media to be programmatic in 2019

65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts. Advertisers will spend US$84bn programmatically next year, up from US$70bn this…

Regional campaign for home deco fans, from Vivre and Graffiti BBDO Romania

Graffiti BBDO created the new regional campaign “Vivre – It’s from Vivre”, which dramatizes the moment of a new acquisition for a home and presents it as a love-story, in more scenes between…

Zulu Alpha Kilo launches online video campaign to promote The One Club’s 2019 One Show call for entries

The One Club for Creativity, the world’s foremost non-profit organization recognizing creative excellence in advertising and design, debuted an online video campaign from Toronto agency Zulu Alpha Kilo to promote the call for entries for…

OLX and Gemius join IAB Romania’s Board of Directors

OLX and Gemius joined IAB Romania’s Board of Directors, following the most recent General Assembly of the association and with the vote of the present members. The new Board of Directors IAB Romania…

Mestiça created Hate Filter, transforming online hate speech into informative and relevant content

Mestiça and FRAM, a brand of automotive filters that has been eliminating toxic substances for 85 years, have launched the action Hate Filter – a tool that blocks hate speech on the internet,…

ROADS: Romanian online ad market – up 15% in H1 2017 compared to same period previous year

The most recent edition of ROADS, study made by IAB Romania and PwC Romania, shows that the total reported value of the online ad market in Romania, in H1 2017, was of around €20.3M,…

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