"online" tag

IAB Europe study reveals European preferences when it comes of digital video ads’ formats

Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals. Based on a survey of approximately…

McCann Romania and Kandia’s ROM launched a RomBot

McCann Romania and Kandia’s Rom candy bar launched together a crowd-sourced chatbot which gathered millions of lines of input from Romanians in its aim to be an unofficial ambassador for the nation. The…

Brazilian WE goes in #SearchForEquality, raises awareness on racial inequality in search results

The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally. Why is it necessary to include the word…

Page Jaunes and Sid Lee turned DIY into DDIY for a new viral campaign

After the success of the interactive music video created with Breakbot, PagesJaunes (Yellow Pages) is back with another offbeat viral campaign to once again put the spotlight on professionals. This time, PagesJaunes turned…

Romanian E-Commerce Market Size at the end of 2016: €1.8BN

€According to the main Romanian e-commerce market players and GPeC, the value of the Romanian e-commerce market exceeded €1.8BN in 2016, up 30% compared to previous year (€1.4BN). On average, Romanians spent €5M a day…

2Performant Network: 780,000 online transactions generated in 2016

In 2016, 2Performant.com generated over 780,000 transactions with a gross value of €39,4M for the 500 online stores in the network. The total number of conversions (sales and leads) reached to over 840,000, up 50%…

Sid Lee Paris and Ubisoft Reveal What Big Data Says About Us with “Predictive World”

Every day, people create 2.5 billion gigabytes of data, from online purchases to Facebook likes. But does one know what this data says about him/her? On November 10th, Sid Lee Paris and Ubisoft…

RomData for GPeC: Romanian online payments with card, up 60% in first 9mo of 2016

According to RomCard data, provided in premiere for GPeC, the value of Romanian online payments going to Romanian online stores and made by card, via 3D Secure system, increased 59% in the first 9 months…

Daniel Surmacz: The automatic future of digital advertising

It’s been 21 years since the first banner ad appeared on the web. It ran on a site called HotWired.com, the original website of Wired Magazine. It asked “Have you ever clicked your…

TeComm: Optimizing conversion rate, essential for an online business’ success

Ivan Imhoff, founder of the marketing agency House of Kaizen London, will be the speaker to TeComm eCommerce Conference&Expo, scheduled to take place on October 25-26 in Cluj-Napoca (Romania) and which is expected to…

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