"online" tag

ROADS: Romanian online ad market in 2016 grew 22%, to €41M

The most recent edition of ROADS (Romanian Online Advertising Study), made by IAB Bucharest and PwC Romania, shows the total reported value of the Romanian online ad market for 2016 was of €41M, up…

RTB House study: Best weekdays for online purchases are Tuesdays and Wednesdays, between 2-4 PM  and 8-11 PM

RTB House recently released a study on online purchases, pointing out that the best weekdays to buy online are Tuesdays and Wednesdays, with the preferred hours being between 2-4 PM  and 8-11 PM….

IAB’s AdEx Benchmark: European Online Advertising continues double-digit growth and surpasses €40bn mark

IAB Europe announced on May 23rd, at the annual Interact conference, hat online advertising grew 12.2% in 2016 to €41.8bn establishing itself as the dominant advertising medium in Europe. The AdEx Benchmark study,…

GPeC study: Romanians preferences when shopping online

According to a study made by GPeC and iSense Solutions, Romanians are visiting online stores 3-4 times a week and 77% are buying at least twice a year from the same online store. When…

Romanian Anti-AIDS Association (ARAS) launched Internet HIV to raise awareness over the virus

Romanian Anti-AIDS Association (ARAS) launched Internet_HIV, an online campaign delivering the online and inoffensive version of the virus in order to raise awareness among Romanian public over the fact that contacting HIV virus can…

IAB Europe study reveals European preferences when it comes of digital video ads’ formats

Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals. Based on a survey of approximately…

McCann Romania and Kandia’s ROM launched a RomBot

McCann Romania and Kandia’s Rom candy bar launched together a crowd-sourced chatbot which gathered millions of lines of input from Romanians in its aim to be an unofficial ambassador for the nation. The…

Brazilian WE goes in #SearchForEquality, raises awareness on racial inequality in search results

The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally. Why is it necessary to include the word…

Page Jaunes and Sid Lee turned DIY into DDIY for a new viral campaign

After the success of the interactive music video created with Breakbot, PagesJaunes (Yellow Pages) is back with another offbeat viral campaign to once again put the spotlight on professionals. This time, PagesJaunes turned…

Romanian E-Commerce Market Size at the end of 2016: €1.8BN

€According to the main Romanian e-commerce market players and GPeC, the value of the Romanian e-commerce market exceeded €1.8BN in 2016, up 30% compared to previous year (€1.4BN). On average, Romanians spent €5M a day…

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