"retargeting" tag

Murat Kalafat (Criteo): “Personalization is a key driver for better user experience”

Murat Kalafat is the Managing Director Turkey and Eastern Europe at Criteo. In this position, he oversees all the existing and new business of Criteo in Turkey and Eastern Europe. Previously, he was…

RTB House expands to Japan, opens office in Tokyo

RTB House announced the addition of Japan to its APAC market portfolio. Japan is currently ranked 4th in worldwide e-commerce consumption, while Japanese online consumers comprise one of the world’s top markets for digital…

RTB House reaches India 

RTB House, a global company providing state-of-the-art retargeting technology for top advertisers worldwide, adds India to an ever-growing presence in Asia-Pacific (APAC) markets. Country Manager Kshitiz Randhir Shori will lead regional operations. India…

RTB House announces new APAC markets: Australia and New Zealand

RTB House unveiling new market presence in the Asia-Pacific (APAC) region as it entered Australia and New Zealand. This market sector will be led by Steve McMahon, joining RTB House as Country Director….

RTB House: Parallel retargeting display campaigns (social and classic), better results together then separate

In an analysis conducted by RTB House in more than 40 markets, parallel retargeting display campaigns (social and classic) showed better results than either standalone activities, despite social media ad space emerging as…

Daniel Surmacz, RTB House: The numbers behind mobile ads that actually work. Mobile usage across the globe – still on the rise

Smartphones and tablets are no longer dedicated to social communication. They represent the fastest growing medium to access a global marketplace and shop products online. Marketers are becoming more and more responsive to…

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