"Traction" tag

#BornAndré – campaign for Citroen at 100 years

Citroën, and their agency Traction (BETC), launched #BornAndré, on the official 100th birthday of the Citroën brand, paying homage to founder André Citroën. Citroën is a « human centric » brand, putting people at…

Citroen and Traction introduced Seetroën, glasses against motion sickness

Citroen and its agency, Traction (BETC), introduced Seetroën, the firstglasses against motion sickness, as the French car manufacturer decided to make travelling more comfortable. Motion sickness is a common condition that chronically affects more…

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