Cannes Lions announced that this year’s prestigious Advertiser of the Year award will be given to the Anglo-Dutch consumer goods giant Unilever.
Unilever is known around the world for its thought-provoking yet entertaining advertising campaigns, it won its first Cannes Lion for OMO washing powder back in 1961 and, since than, the company win close to 200 Lions over the years.
“As one of the world’s top consumer goods companies, millions of people around the globe are touched daily by the advertising of Unilever’s brands. Over the years, its marketing has been renowned for embracing the creativity and innovation that has driven the powerful work that its agencies have produced. Cannes Lions are delighted to bestow the honour of Advertiser of the Year to Unilever,” said Terry Savage, Festival Chairman.
Keith Weed, Unilever’s Chief Marketing Officer, and member of the Unilever Executive, will accept the award. “It’s a great honour to accept this award on behalf of Unilever. The long-standing relationships we have built with our agency partners over many years have enabled us to develop many striking – and more importantly – effective advertising campaigns. More than this, the depth of our relationships has engendered the trust required to foster the genuine strategic thinking, creativity and innovativeness that delivers both long-term brand equity and outstanding work.”, he said
The Advertiser of the Year trophy will be presented to Keith Weed in Cannes during the Film, Film Craft and Titanium & Integrated Lions Awards Ceremony on Saturday 26 June 2010.
The 57th Cannes Lions International Advertising Festival will take place in Cannes, France, from 20 to 26 June 2010.
Cannes Lions is the world’s biggest celebration of creativity in communications.