Yahoo Inc signed British soccer star David Beckham as a brand ambassador ahead of the World Cup tournament in a move to draw more users to the online media company’s products, according to Reuters.
Under the deal announced on Tuesday, Beckham will be featured on Yahoo websites and products exclusively before and after the World Cup, which begins on Friday.
Financial terms of the deal were not disclosed
The deal runs through the end of September to take advantage of the start of 2010-2011 European soccer seasons, and the first print and outdoor ads featuring the English soccer star will appear in Britain later this week, said Andrew Cocker, head of Yahoo marketing in Britain.
The campaign focuses on highlighting specific products, services and experiences on Yahoo.