Heineken lets consumers design the beer bottle

Creativity, Digital & Media, Marketing

Heineken allows its consumers to design their beer bottle, offering them a personalized pack of 6 beers for 30 euros.

In a contest organized on company’s site, consumers can choose the type of background they want for their beer bottle, the message and the color of the front part of the bottle and the image and text for the back part.

The result is something close to the image below: