MRM WorldWide Romania made the impossible possible for Coca-Cola Zero, finding the answer to all men’s impossible wishes.
The new platform for Coca-Cola Zero – "Impossible becomes possible" – was realized by MRM, that also brought to life, on an online platform, Vanda, a woman that is both beautiful, sexy, smart and ready to fulfill men’s wishes.
On the platform there is also a test to check men’s capacity to hit on women, while they is looking for their perfect ones. In the same time, Vanda teaches users how to drink a cold Coca-Cola Zero and teaches them tricks to get the envy of their friends.
The website includes 80% video content, filmed locally and built by MRM WorldWide Romania, part of McCann Erickson, with help from McCann Romania’s creative team and the production company Tandem Film.
The MRM team involved in this project included Laurentiu Stere, Andrei Hategan and Irina Radencovici – Creative, Tiberiu Bucovei, Dany Manea and Viorel Sfetea – coding, Cristina Birleanu – project Management and Bogdana Butnar – Strategy and more.
From Coca-Cola Romania, the team was formed from Sonia Micu –Brand Manager Coca-Cola light & Coca-Cola zero – Romania & Moldova, Natalia Stroe – Group Brand Manager Black Sea region, Giulia Burlui – Media Manager. The media was managed by Universal McCann, through Sandina Vlad – Group Account Director.