eMaketer: Online ad spend will be 1/5 of total ad spend by 2014 in US

Advertising, Digital & Media

According to a report from eMarketer, US online advertising spending will reach $25.1 BN in 2010, a 10.8% growth compared to last year. Steady gains in online ad spending will mean an additional $11 billion flowing into the space over the next four years, increasing the Internet’s share of total media ad spending from a bit more than 15% in 2010 to over 20% in 2014.

US Online Advertising Spending, 2008-2014 (billions and % change)

Source:eMaketer

According to the report – “US Ad Spending: How Big Is the Bounceback?” -, the new marketplace is a rapidly evolving ecosystem built on top of the social Internet—blogs, Twitter, Facebook, word-of-mouth and viral campaigns.