Month: June 2010
The New York City campaign – anti-Vegas
They say “what happens in Vegas stays in Vegas”, but now New York City is starting its own campaign, marketing itself to tourists as anti-Vegas. The new advertising campaign aims […]
It’s on! US president – Lady Gaga race for 10m fans on Facebook
Because of Facebook, Lady Gaga and US President Barack Obama are in some sort of a race that will have as winner the one that gets 1st to 10M friends […]
Porn industry can be happy: .xxx domain name, approved by ICANN
On Friday, ICANN, the corporation that coordinates the internet’s naming system, voted to allow the application of the controversial ".xxx" top-level domain name for sites that display adult content. According […]
EFJ: Romanian media isn’t a threat for Romania’s security
European Federation of Journalists (EFJ), the European group of the International Federation of Journalists, rejected the idea that media are a potential threat to national security in Romania, according to […]
Ogilvy & Mather and CommonHealth launch Ogilvy CommonHealth Worldwide
Ogilvy Healthworld and CommonHealth, healthcare marketing networks part of WPP, formed Ogilvy CommonHealth Worldwide, a new entity that combines the two networks into a single innovative, resourceful healthcare communications network, […]
Saatchi&Saatchi Bucharest – shortlisted at Film Lions
Saatchi&Saatchi Bucharest was selected on the shortlist of Film Lions competition, at Cannes Lions 2010. The work that got the Romanian agency in the Film Lions final is “Sport Commentator” […]
A Serbian student won IAA-Dentsu Global Student Poster Competition on Biodiversity
Dusan Simic from the University of Arts in Belgrade was named the World Champion, as International Advertising Association (IAA) and Dentsu, with the support of the United Nations Department of […]
GroupM (WPP) foresees a 3,5% hike in advertising spending in 2010
GroupM, part of WPP, estimates that worldwide advertising activity is improving and foresees an increase of 3,5% of revenues this year, to $451 billion in worldwide advertising revenue. For 2011, […]
Study: A third of Americans “tune out” of social networking sites due to incivility
A new Weber Sandwick survey, realized in partnership with Powell Tate and KRK Research, showed that 39% of American public is tuning out of social networks due to incivility, according […]
Romanian Cultural Institute, promoted in five European cities by Media Consulta International
Already at the 2nd collaboration with Romanian Cultural Institute (ICR), Media Consulta International signs an international campaign that has as an objective to promote the Romanian civilization and culture in […]