Month: June 2010
Replay for Gatorade, 2 Grand Prix – Promo&Activation Lion and PR Lion
TBWACHIATDAY USA, with assistance from Paragon Marketing Group and Fleishman-Hillard, won 2 Grand Prix at Promo & Activation Lions and PR Lions, with “Replay” for Gatorade. The number of entries […]
IPA: High levels of creativity make advertising more efficient
An analysis made by IPA Effectiveness Awards and Gunn Report showed that creativity has a real business power and that high levels of creativity make advertising campaigns much more efficient. […]
UPDATED: The Practice won a Silver at PR Lions competition
(adds information about Lions won by Romania in Cannes and statements from Leo Burnett Group officials and from Phoenix representative) The Practice – Romanian partner of Publicis Consultants | Worldwide […]
Orange Romania named Senior Interactive to manage its online communication account
Senior Interactive was chosen to manage the online communication account for Orange Romania, according to Victor Kapra’s blog. Senior Interactive’s duties are to offer creative services and interactive strategy, to […]
Rogalski-Grigoriu, The Practice and Grey Bucharest, shortlisted at Cannes Lions
The Romanian PR agencies Rogalski-Grigoriu and The Practice and the advertising agency Grey Bucharest are present on the shortlists of the first competition that will designate their winners at Cannes […]
Gabriela Lungu, The Practice: Being juror at Cannes – an amazing experience
Gabriela Lungu is Managing Partner The Practice, Romanian partner of Publicis Consultants | Worldwide (Publicis Groupe) and part of Leo Burnett Group Romania. Normally a busy person, Gabriela Lungu was […]
Rogalski-Grigoriu, on PR Lions 2010 shortlist, with “Money School” for BCR
Romanian agency Rogalski-Grigoriu is present on PR Lions 2010 shortlist with “Money School”, project realized for BCR, according to an online update from Cannes Lions Romania. “Money School” is a […]
Romanian tourism brand will focus on the country’s natural environment
Romanian tourism brand will focus on country’s natural environment, that westerners consider as “untouched” by men, Elena Udrea, Regional Development and Tourism minister, said. Speaking on Pro TV, she said, […]
PR Lions, the first ones that will be awarded in Cannes this year
PR Lions are the 1st ones that will be awarded at Cannes Lions this year, during a Gala that will take plac Monday, on June 21st. Jurors are already at […]
Vuvuzela – annoying for the world, yet a branding instrument for South Africa?
With or without intention, South Africans put their own mark on 2010 World Cup. It doesn’t matter this year’s competition branding had a lot of effort behind, including in what […]