Draftfcb launches Institute of Decision Making

Creativity, Marketing

Draftfcb, one of the world’s leading marketing communications agencies, announced new steps to enhance its ability to influence consumer behavior, launching the Draftfcb Institute of Decision Making. The new global team aims to apply emerging fields such as behavioral economics and neuroscience to marketing communications.

By forming the Institute, the agency established partnerships with scientific thought leaders from institutions such as Stanford University and the University of California, Berkeley, that will serve as consultants and will provide key insights and research.

The Institute is also planning to build similar connections with experts in Europe, Asia and Latin America.