Heimat Berlin was named “Agency of the Year” at this years EACA Euro Effies, an edition dominated by German, Dutch and British agencies, won 10 out of 14 Euro Effies awarded at the competition.
Gold was awarded to the following agencies: Blue Hive:Ogilvy & Ford of Europe (media agency: Mindhsare Europe, Wundermann) for the Ford Fiesta launch campaign ‘This is Now’, Grey London and Procter & Gamble (media agency: Mediacom, Ketchum Pleon) for the BOSS Orange fragrance campaign and HEIMAT and Hornbach Baumarkt AG for the campaign ‘Make it Your Project’.
As Agency of the Year, Heimat received 100 free advertising spots from the Euro Effies partner Euronews, to be used before the 1st January 2011.
Silver Awards went to Amsterdam Worldwide and Pernod Ricard Rouss for their campaign Akhtamar, 180 Amsterdam and Adidas AG for ‘Every Team Needs the Spark’ campaign, DDB Amsterdam and Phillips for the ‘Phillips Cinema 21:9’ campaign, Saatchi & Saatchi and Deutsche Telekom with ‘Singalong’ campaign, Wieden + Kennedy Amsterdam and Electronic Arts for ‘FIFA 10: How Big Can Football Get?‘ and HEIMAT Berlin and McFit GmbH for the campaign ‘McFit vs. FC Bayern Munich’.
Bronze awards went to Ogilvy and Mather for Nestle Waters International’s campaign ‘Melting’, Publicis Slovenia and Droga Kolinska for ‘Argeta Junior’ campaign, McCann-Erickson Paris and Nestlé Nespresso SA for the ‘Nespresso George Clooney III’ campaign, Serviceplan Gruppe für innovative Kommunication GmbH and Sony Ericsson Mobile Communications International AB with the campaign ‘The Sony Ericsson Fanwalk to MTV EMA’s’ and last but not least, Saatchi & Saatchi Switzerland and Novartis for the ‘Tissue Overload’ campaign.
This year’s international jury of senior agency and advertiser representatives was chaired by Adam Kakembo, Marketing Director at Wrangler EMEA. The Euro Effie Gala was hosted by Mr. Rory Sutherland, Vice Chairman, Ogilvy Group UK, President IPA.
The Sappi Print Media Efficiency Award, which recognizes communication campaigns that integrate print media in the most efficient way, went to Ogilvy Amsterdam for the creative print media communications campaign ‘ROI Rapido’.
The Euro Effies Awards are produced in partnership with Euronews and supported by European and international media, advertisers and associations such as European Publishers` Council, Sappi Fine Paper Europe, TIME magazine, Contagious Magazine, Procter & Gamble, AdForum, WARC, Viva Xpress Logistics and creativebrief.