Intel’s “Sponsors of Tomorrow” campaign released “Bass Jump” online video, that aims to engage new audiences, demonstrate Intel’s creative and open approach to marketing.
Bass Jump, the new online video of the campaign, will feature 5 employees of the Romanian branch of the company that are diving from a rooftop onto inflatable cushions. Each will in turn create gusts of air that trigger a series of comical horn blasts which will replicate the well-known Intel chime sequence.
The Intel Sponsors of Tomorrow campaign showcases the latest Intel technologies and demonstrates how it is helping shape the future. With Intel technology integral to so many elements of everyday life, the campaign aims to educate consumers on how technology can be used in various ways. From the simplest of personal computing tasks to more complicated natural disaster city infrastructure monitoring.
According to a press release, in addition to the online video, Intel in collaboration with MRM London, has created a unique website for Bass Jump which features the main video, behind-the-scenes footage and profiles of the characters involved, as well as a link to a Flash-based game in which consumers can time the five Romanian jumpers into action in order to get the chime to sound right. The Bass Jump game is hosted on its own Facebook page so people can become Bass Jump fans and easily play the Bass Jump game.
Intel’s five-note jingle was introduced in 1992 as part of the Intel Inside marketing campaign and it achieved enormous success: by its tenth anniversary the bong was being used in 130 countries around the world, and twenty years later is heard every five seconds somewhere around the world.