PricewaterhouseCoopers has refreshed its branding, aiming to strengthen it and modernise how it represents its worldwide network to its clients, its people and the communities in which it operates.
The new branding includes a simplified logo, with the initials “pwc” in lower-case type. In practice, the initials “PwC” were used both internally and outside the organisation since 1998, when the company started its activity.
The official shortening of the brand name will provide consistency and ease of use for PwC firms around the world, although PricewaterhouseCoopers remains the full name of the global organisation for legal purposes, and will be the name used by PwC firms to sign company audits.
The new logo resulted after consultation with PwC’s clients, partners and employees, being designed to be easier to use and better suited to digital and online use. The new visual identity will be launched on September 20th, when PwC’s sites around the world will be relaunched under the new identity.
The creation of the newbrand positioning was madeby PwC global brand team, together with the global brand consultancy Wolff Olins. PwC’s global website, pwc.com, has been redesigned to reflect the changes.
“PwC” is the brand under which member firms of PricewaterhouseCoopers International Limited (PwCIL) operate and provide services. Together, these firms form the PwC network.