Romanian agencies Scala JWT and Cohn&Jansen merged after their shareholders took a decision in this direction, according to a press release. The new agency will activate under the name Cohn&Jansen JWT, and its shareholders will include Petra Hoyos, Andrei Cohn, Cristina Jansen si Peter Jansen.
The new agency has a merged turnover of Euro 1.8M (exclusively from agencies fees) and around 50 employees.
The merging was decided because of strategic and business reasons.
Although it’s a new entity, with its own personality, Cohn&Jansen JWT will try to keep and combine as efficient as possible the good sides from both agencies.
The new management team will include Alina Tudose – Managing Director, Andrei Cohn – Creative Director, Demetra Garbasevschi – Head of Business Development and Georgeta Petrescu – Chief Financial Officer.
The new agency will offer integrated services such as strategy, creation, digital and direct marketing.
Company’s portfolio includes clients such as Avon, Bayer (OTCs), Bunge (Floriol, Unisol), GarantiBank, Henkel (Perwoll online), Karamolegos Bakery, Kraft (Jacobs, Nova Brasilia), MegaImage, Nestle (KitKat), Nokia, Praktiker (online), Romania Libera, Valvis Holding (Samburesti, Aqua Carpatica) and others.
Cohn&Jansen JWT is affiliated to JWT global network JWT.