The Romanian bank Banca Romaneasca launched a new line of cards, designed by the Romanian agency the Syndicate.
Banca Romaneasca chose the Syndicate because the agency understood the need of a concept that wouldn’t fade visually and after repeated usage, and the usage of a powerful symbol, that can be declined on all the card line, in a different and attractive way for bank’s clients.
The chosen formula, under the concept “The Light”, is aspirational, using a universal and positive symbol, the one of the light, with a symbolic interpretation, that communicates trust, security, comfort and, not the least optimism.
The new cards line from Banca Romaneasca has a CIP technology included, that will increase the security of user’s transactions. The new credit cards were launched on the market in October.
The Syndicate team that worked on the design of the new cards included Razvan Vasiloiu – Strategic Planner, Florin Olingheru – Art Director and Ileana Dumitrescu – Account Manager.
the Syndicate is a full service agency with BTL and ATL services that has a portfolio that includes clients such as Banca Romaneasca, Bramac, Garrone, Wienerberger, Green Panel, Best Value, Profi Rom Food, Elbi Electric, Compania Indiilor Orientale and Terminal 1 Travel.