Starting October, Ogilvy Romania will communicate for Ford in Romania, while Mindshare Media will coordinate the media account, offering both planning, buying and implementation but also analytic strategies of the consumer profile and efficiency of the investment
According to Enrico Ferroni, Marketing Manager Ford Romania, Ford is already an important presence in Romania, including through Craiova factory, and a communication group such as Ogilvy will help the company to consolidate relations with the consumers.
Ogilvy Group Romania is part of the international network Ogilvy (WPP). Ogilvy Group Romania offers 360 degrees integrated services – advertising, PR, interactive marketing, sales promotions, activation programs and brand communication,strategy and media buying. Clients portfolio includes BAT, Unilever, Kraft, COSMOTE/Germanos, Ford and also companies with which it works only in Romania such as Tarom, Petrom, Heineken, Millennium Bank, Sollers PPD and others.