The Romanian PR agency The Practice launched a specialized online communication department, that will be coordinated by Monica Jitariuc, that already took over as Online Practice Director for a while.
With this launch, the agency is consolidating its competences in the online comm, in line with Romania’s Leo Burnett Group strategy.
Monica Jitariuc has almost 10 years of experience in marketing and communication, is active on social media and passionate about everything that means online. Before joining The Practice, Monica coordinated the PR activities at Friends Advertising, did internal communication (Dacia, Renault, Nissan), marketing and commercial PR (Marketing Director Automotive Trading Services), ATL (Ogilvy & Mather), institutional PR (Romanian Defense Ministry).
The new division will serve mainly the existing clients of the agency, no matter if they are already active in online or not. Also, the department will have an important role in attracting new clients.
The Practice is the Romanian partner of Publicis Consultants | Worldwide (Publicis Groupe) and part of Leo Burnett Group Romania. The agency, that has Gabriela Lungu as Managing Partner, won numerous international prizes for its campaigns, the most prestigious one being a Silver Lion at Cannes Lions 2010, the 1st PR Lions ever awarded to a Romanian company.