Friends Advertising is in discussions with a new communication group, an announcement made Tuesday, by Sorin Tranca (Creative Director / Founder Friends) and Cristian Mesaros (Managing Director), in a formal meeting with journalists and bloggers that write on communication and marketing, as Strategic.ro informs.
As in previous years, when there were discussions about associations with other groups, Tranca said that the agency will maintain its independence and prefers to associate with minor shareholders which whom it shares ideas.
Also, Friends Advertising won 8 new clients this year, offering 90% strategy and creative integrated services and 10% production and media planning.
Friends Advertising started its activity in 2003, around the creative duo Bojan Spasic and Sorin Tranca. In 2007, the agency affiliated to IMSG. In its portfolio of clients there are names such as Unilever (Dero, Knorr, Delikat, Sunsilk, Omo, Dove, Rexona, Axe – but also Trade Marketing projects), Canon Photo-Video CEE (regional account), Tina R, Medrom, Intersnack, Euro 26, Gealan, Siemens Romania, Libra Bank, Porsche Bucuresti Vest 2, Valrom, Eclipse Sat Londra, Fan Courier, European Drinks, Tiriac Imobiliare, Adama, Sensiblu, Dimri International, Raiffeisen Evolution, ITV Rusia, Titanmar, Monopoly Media, Rigips, Say Shops, PSI Swaziland, A&D Pharma, Romfelt Real Estate, Cris-Tim and others.