Google to launch paid-for analytics package

Advertising, Digital & Media, Media

Google to launch paid-for analytics package, according to Brand Republic, that writes that Google is preparing to roll out a paid-for enterprise-level analytics tool in 2011, so it will compete with Adobe’s Omniture or IBM’s CoreMetrics

Google users can now use for free an analytics tool with basic features to create better targeted ads and improve website conversion. Google also has the paid-for analytics package called Urchin.

The new offering will compete with reknown services and will be cloud-based, but, for now, the name under which it will appear on the market is not known.