Havas Digital, part of Havas Media, will work with Experian Hitwise (Experian Marketing Services) to get online competitive intelligence and consumer insights for Havas Digital and other Havas interactive agencies around the world.
As part of the agreement, Havas Digital, Euro RSCG and Arena Quantum in North America and United Kingdom will receive access to Hitwise tools such as demographics and lifestyle segmentations, online traffic analysis and others.
Havas is the holding company that reunites agencies such as Euro RSCG, Arnold Worldwide and Havas Media. Among the clients of the network there are Hyundai, Kia, Volvo, Peugeot, Citroen, Danone, Orange, Telefonica, Nike, Coca Cola, AXA, Fidelity, Carnival, Vodafone and others.
Havas Digital has 54 offices in 42 different countries across Europe, North America, South America, Asia, Africa and Australia, serving over 400 clients, including the market leaders in many industries such as Air France, Danone, Expedia, Fidelity, France Telecom, ING Direct, Nike, Peugeot/Citroen, Repsol, Reckitt Benckiser, Sears, and Vodafone.