Romanian agency Interactions realized the website and online mechanics for the game launched by Mega Image and National Geographic Romania as part of “Wonders of Our Planet” campaign.
Also, Interaction launched the cards exchange engine on the site, the registered users being able to look for the ones that have the cards they want and to propose different changes
“We liked the idea of the game and the fact that it can be both entertainment and an educational instrument for kids”, Adrian Alexandrescu, Managing Partner Interactions, said.
Mega Image launched, together with National Geographic Romania, a game through which kids can familiarize easily with different information about animals, with the endangered species and the ways to protect them.
The campaign started on January 27th and runs in Mega Image and Red Market stores.
The online component of the campaign is based mainly on socialization, with users being able to register their game cards in their own online collection and make exchanges to obtain the ones they lack.
Interactios is an interactive communication and e-CRM agency and works for clients such as Mega Image, Nestle (Maggi, Nescafe, Nesquik, Joe, Kitkat), Mobexpert, Groupama, Sarantis (Str8, C-Thru) and others. In the same time, Interactions has its own projects, such as www.supersport365.com.