Tag: interaction
Tribal Worldwide drives new campaign featuring Volkswagen’s Tiny Buzz car
Volkswagen has been working with global total experience agency, Tribal Worldwide, to generate engagement and awareness through a new social media engagement campaign. Kicking off at the start of this year’s […]
iSense Modern Consumer Trends Tracker: 84 percent of the people in urban in Romania would choose a brand that cheers them up
Among the most important trends that will influence Romanians behavior in 2019 are the responsibility towards the environment, the interest for gamification and the preference for interacting with the brands […]
Anthony Baker: Digital is just a canvas where you tell a story
Since joining R/GA London in 2011, Anthony Baker, Technology Director, has been promoting modern development practices through fast-paced and highly productive creative prototyping, which are changing the way digital solutions […]
Alex Visa takes over as Interaction Director at GroupM Interaction
GroupM Romania expanded its senior team by appointing, starting July, Alex Visa as Interaction Director at GroupM Interaction (GMI) – digital division of GroupM Romania that offers research, commerce, tech […]
pastel made for Grundig Romania a new platform to interact with clients
Romanian agency pastel, communication agency specialized in creating brand experiences, developed for Grundig a new clients interaction platform aimed to help them to chose correctly the best TV. The platform […]
Romanians – 2nd after Turks in interacting with brands in Social Media
Romanians are on the 2nd place in Europe in interacting with brands on social networks, according to MediaScope study, made by IAB Europe. According to the source, 75% Romanians expressed […]
GfK Romania: Romanian social media users like to be friends with brands
According to a study made by GfK Romania for the Romanian marcom news site IQads, Romanian social media users appreciate companies online communication both through online advertising and social media. […]
Grapefruit made “The interactive car” campaign
Romanian Grapefruit, branding and digital agency, developed a social networks online campaign for Renault Clio Yahoo!, according to Iaa.ro On the website www.clio-yahoo.ro, the most connected users of Yahoo, Facebook […]
Interactions made the online mechanism for a Mega Image campaign
Romanian agency Interactions realized the website and online mechanics for the game launched by Mega Image and National Geographic Romania as part of “Wonders of Our Planet” campaign. Also, Interaction […]
Grow brand brains on social media
The geometry of newsworthiness in traditional media narrates impact, conflict, proximity, prominence, timeliness and novelty. But this is not an article about traditional media. To start building your brand on […]