Grapefruit made “The interactive car” campaign

Advertising, Branding, Digital & Media

Romanian Grapefruit, branding and digital agency, developed a social networks online campaign for Renault Clio Yahoo!, according to Iaa.ro

On the website www.clio-yahoo.ro, the most connected users of  Yahoo, Facebook and Twitter are invited to answer quizes, to equip a Renault Clio Yahoo!, to invite their friends in the campaign and to spread the word via social networks.

Each interaction gets points to the internet users, each point being an extra chance for them to win an iPod nano, HTC Wildfire phones, a Samsung Galaxy tablet or the big prize, a Sony VAIO laptop.

Grapefruit is a Romanian branding and digital agency that contributed to developing some of the strongest brands in the country in the last 11 years.

With offices in Bucharest and Iasi and a 23 people team, Grapefruit has a portfolio that includes over 500 projects for 200 clients from 13 countries.

In Romania, the agency worked for companies such as Antibiotice, Banca Transilvania, Dacia, E.ON, Heidi, ING, Labormed, Lafarge, NNDKP, OTP Bank, Pepsi Americas, Petrom, Renault, Tuca Zbarcea & Asociatii, UPC or Walmark.