Next won the CSR account from Coca-Cola HBC Romania
Romanian Next Advertising won a pitch organized by Coca-Cola HBC Romania and will manage the CSR communication for the company.
Next won the account following a pitch in which were present many multinational companies.
The agency also registered a record: the fastest result in a pitch – less than 24 hours from the presentation to winning the account.
The presentation was extremely creative but, sincerely, we expected that. What impressed us was the way the creativity was packed in an unilateral vision, run by a generous concept, that won our attention immediately
Laura Sgarcitu
Community Program specialist Coca-Cola HBC Romania
We were very happy to win this client not only because it’s a prestigious brand, but also because we met some passionate people (…) We started already to work to develop the CSR platform and other few great plans for them and we are amazed by the trust they give us and the results we can foresee based on this kind of relationship.
We ask to be forgiven for getting this enthusiastic but (…) we are enthusiastic not only by winning another client, but also by the fact it is an awesome client. If the next press release will be about great achievements on this account, at least we will know where it comes from
Semida Duriga
Next Advertising
The win of the new client comes as a recognition for Next Advertising’s Change division, founded in 2010. The diision is handling involvement and social responsability projects.
The passion and agency’s expertize in the area increased during years, through visibility projects for clients such as Greenpeace, Salvati Delta (Save Danube Delta), MaiMultVerde (MoreGreen) or Ecorom Ambalaje.
In Romania, Coca-Cola HBC Romania bottles a large rage of Coca-Cola projects such as carbonated drinks (Coca-Cola, Fanta, Sprite, Schweppes), still drinks (Cappy Tempo), nectars (Cappy Nectar), to teas (Nestea), water (Dorna, Dorna-Izvorul Alb, Poiana Negri), energy drinks (Burn) and Ready to Drink coffee (Illy).
Next Advertising is a full service advertising agency that offers services of marketing consultancy, creative services, media services, media, PR, production and BTL.
Next Advertising has in portfolio clients such as Transilvania Bank, Aegon, DEUTEK, Biofarm, Salvati Delta, Casa Noastra/QFort, Western Union, Albalact/Zuzu/Fulga, Piritex, DOMO, Sun Plaza Shopping Center, Chiesi/Flamexin/Orthokine, Actavis/Troxevasin, Centrul Medical Unirea, Ceramica Iasi/Brikston, Dermestetica, Tofy, Flo&Jo, 3M, Fundatia “Copii in Dificultate” and others. Together with the creative shop Cap, Next Advertising works on clients such as Murfatlar, Unirea, Zaraza, Biborteni and Limo.