Romanian Lowe PR is continuing working with La Redoute in 2011 also, the campaign for launching the spring-summer catalogue being the 1st project they develop together this year.
Lowe PR developed its 1st projects for La Redoute last year, after it won a pitch. The partnership was expanded also in 2011 and will include new tools, focused on online PR services and media relations.
Lowe PR will manage the 1st stage of the launch for brand’s new spring-summer catalogue, that proposes to the public 4 trends, reflecting 4 types of personality: Urban Minimal, City Safari, Romantic Vintage and Colour Splash.
The teams that are working on this task are:
- La Redoute Romania: Ioana Cofaru- Executive Manager and Aliona Zlotescu – Marketing Manager
- Lowe PR Romania: Monica Botez – PR Director, Alina Popa – Senior PR Executive and Anca Scarlat – Media Relations Specialist
Romanian Lowe PR won, in 2010, the PR Agency of the Year title at PR Award Romania and was shortlisted to multiple international festivals such as European Excellence Award and Sabre Awards.
Lowe PR has in portfolio companies such as Electrolux, RBS – Royal Bank of Scotland, Unilever, Franklin Templeton Investments, Orange, Johnson&Johnson, Schneider Electric Romania, Ferrero, Hasbro and Frey Wille.
Lowe PR is, in Romania, member of the group of cos. that also includes Lowe & Partners (advertising), Initiative and Brand Connection (media), HyperActive (interactive & digital) and Medic One (health communication).