Cohn&Jansen JWT worked with Mega Image for the ATL part of the campaign “Wonders of our planet”, that also benefited of National Geographic Romania’s support.
The campaign is an adaptation of the “Les heros de notre planet” campaign that took place in Belgium and was a partnership between WWF&Cartamundi. Although it was an adaptation, the text for the materials used in the Romanian campaign were specially created for the local market.
The campaign started in Mega Image stores on January 27th and will last until April 20th.
The campaign is promoted on OOG, radio, press and internet. For the same campaign, Romanian agency Interactions realized the website and online mechanics for the game launched by Mega Image and National Geographic Romania as part of “Wonders of Our Planet” campaign.
The team from Cohn&Jansen JWT involved in the campaign included
- Alina Tudose – Managing Director & Head of Strategy
- Ina Simion – Client Service Director
- Arina Stoenica – Account Manager
- Alex Negoescu – Grup Creative Director
- Cosmin Cucu – Art Director
- Nadejda Ghilca – Junior Art Director
- Lucian Moisei – DTP
Cohnandjansen JWT is affiliated to the global network JWT.
JWT was one of the 1st full service advertising agencies (in 1864), the 1st international network (in 1899), the 1st agency that realized a testimonial (with Romania’s Queen for Ponds cream, in 1924) and the agency that realized the 1st TV ad in the world (1939). Also, JWT put the bases of planning, in 1968.
Cohnandjansen JWT Romania has in its portfolio clients such as Avon, Bayer (OTCs), Bunge (Floriol, Unisol), GarantiBank, Henkel (Perwoll online), Kraft (Jacobs, Jacobs 3in1, Nova Brasilia), MegaImage, Nestle (KitKat), Nokia, Praktiker (online), România Liberă, Snack Attack, Valvis Holding (Sâmbureşti, Aqua Carpatica) and others.