Tag: ATL
Publicis partners with TikTok in Romania
Publicis Romania signed a partnership with short-video content platform TikTok and will provide ATL creative and strategic services. The next step is to develop the first brand campaign in Romania. […]
CohnandJansen JWT to provide creative services to BCR, after winning a pitch for the account
In pitch since the start of the year, the advertising account of Romanian Commercial Bank (BCR) was won by CohnandJansen JWT, appointed to handle bank’s ad creation duties. The agency, previously […]
Skol beer makes a promotional campaign in Romania
Skol launched a national promotion in Romania, under the slogan “The 100% beer gives you real prizes”. During the promotion organized by the beer brand belonging to URBB (United Romanian Breweries Bereprod), […]
Secret James Bond mission for Heineken, orchestrated by Wieden+Kennedy Amsterdam
Heineken launched a new TV and digital campaign previous to the release of Skyfall, the 23rd James Bond adventure movie, in which Daniel Craig brings his explosive portrayal of James […]
UPDATED: Redd’s Cranberry, flavoured with a brand activation from the Practice
(adds statements, info about the campaign and involved agencies) Ursus Breweries, Arsenoaiei & Matasel and The Practice, made a series brand activations in a few Romanian towns in order to launch […]
Timisoreana Celebrations, developed and implemented by Mercury360 for the 4th year in the row
Romanian Mercury360, agency specialized in integrated marketing services, won the implementation for Timisoreana Celebrations series of events for Timisoreana beer brand (Ursus Breweries), most popular and best sold beer in […]
New biscuits from Kraft Foods Romania, promoted with an integrated marketing campaign
Kraft Foods Romania launched a new products in belVita Start biscuits range, available on the market either in 50 grams packs or in 300 grams boxes. The launch of the […]
Nivea and its 100 years celebration campaign
Beiersdorf AG celebrates 100 years since launching Nivea, through the globl campaign “100 years. Care for skin. For life”. The campaign focuses on brands values such as trustworthiness, sincerity, safety, […]
Cohn&Jansen JWT and Mega Image are bringing in the spotlight Planet’s Wonders
Cohn&Jansen JWT worked with Mega Image for the ATL part of the campaign “Wonders of our planet”, that also benefited of National Geographic Romania’s support. The campaign is an adaptation […]