In pitch since the start of the year, the advertising account of Romanian Commercial Bank (BCR) was won by CohnandJansen JWT, appointed to handle bank’s ad creation duties. The agency, previously managing bank’s BTL account, will handle from now on all the 360 activations for the brand.
Taking over such an important account gives the agency multiple opportunities. Not only that now we are handling all (ATL, BTL and online), but we are also profit of a moment in which BCR continues to upgrade in its communication with consumers. All those are translated into a huge responsibility, but also a great joy for us, as we have the opportunity to make together a series of very important steps for the brand
Managing Partner & Creative Director CohnandJansen JWT.
We have high expectations from the collaboration with CohnandJansen JWT, one of the advertising agencies with a good renown on the market. We worked very well on BTL area and now, for ATL, we are considering a normal upgrade of our marketing communication from the last 2 years. We will continue on the line in which we change for better Romanians’ lives, but we opted for a very realistic approach of our “everyday stories”
Although the actual campaign started for little time, the first internal and external relations and the numbers part are positive
Marketing Executive Director BCR.
It all started when we realized that today’s representative people are those with busy lives. This is the place where we placed BCR’s help, in order to transform busy lives into rich ones. When it is easier for you, you won’t perceive the multitude of things you make as a burden, but as the joy of living a full life, improved by as many experiences as possible
This is how the concept “A Busy life becomes a rich life” appeared, an upgrade of “Change the Story” communication platform, with a first dedicated campaign for Divers BCR credit.
The teams working on the account are:
- CohnandJansen JWT: Andrei Cohn – Managing & Creative Director, Alex Negoescu – Deputy Creative Director, Felicia Stoica – Senior Copywriter, Bogdan Petcu – Senior Art, Director, Ina Simion – Client Service Director, Arina Stoenica – Account Director, Oana McGinley – Account Executive, Monica Radulescu – Head of Strategy & Digital Planning, Ilinca Dumitrescu – AV Producer, Cristian Dobre – BTL & Production Manager, Gheorghe Gabriela – Senior DTP, Gheorghe Mihai – Senior DTP, Virgil Ghelmeci – Senior DTP, Alex Cerchez – Head of Digital Department, Atelieru.ro, Andrei Dutulescu – Head of Digital Department, Atelieru.ro, Robert Capraru – Digital Creative Director – Atelieru.ro, Cristina Bara – Software Engineer.
- BCR: Anca Rarau – Executive Manager Marketing Division, Georgiana Oltenescu – Head of Brand Building Department Marketing Division, Alina Camelia Petcu – Coordinator Marketing and Media Development Team and Gabriela Roxana Nicolae – Senior Marketing Officer.
The campaign is declined on TV, OOH, indoor, online and in BCR’s units, between March 10th and May 3rd.