Heineken launched a new TV and digital campaign previous to the release of Skyfall, the 23rd James Bond adventure movie, in which Daniel Craig brings his explosive portrayal of James Bond to a Heineken ad for the very first time. Challenging consumers to defy Bond's enemies and “Crack the Case”, viewers will be taken on an epic train journey alongside stunning Bond newcomer Berenice Marlohe.
Launching on September 20th, the interactive experience begins where the TV commercial leaves
“Crack the Case” campaign will launch globally on multiple platforms, through a combination of a new 60s film (TVC & online) with a personalized interactive experience. The powerful combination of ATL, digital, PR and experiential will ensure that Heineken and Bond are able to reach an important number of consumers
Building on a 15 year relationship with the Bond franchise, the campaign takes viewers into a moving train somewhere deep in snow-covered mountains, offering them the opportunity to become secret agents themselves.
The campaign was created by Wieden + Kennedy Amsterdam, with the TV ad directed by award winning Dutch filmmaker Matthijs Van Heijningen Jnr.