Oxygen, appointed Romanian Farmec’s creative agency to reposition Nufar and Triumf brands

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Full-service agency Oxygen expands its collaboration with Farmec, one of the largest Romanian companies on the market, following an ATL pitch. Oxygen will provide integrated brand strategy, ATL communication, and social media services for the repositioning of Nufăr and Triumf brands, two of the best-known and appreciated brands in the company’s portfolio.  

With the new pitch, Oxygen expands the range of services offered to Farmec’s marcomm team and continues the collaboration started this year for corporate and brand communication services for the company and the brands in the portfolio.

”Nufăr and Triumf brands are among the longest-lived in Farmec’s portfolio, due to the efficency and quality of the products, but also due to their permanent evolution. A natural step in this continuous process is a repositioning, a modernization in accordance with consumer’s habits and new communication trends. The increased sales of these ranges in recent years reflect the growing appreciation of romanian costumers; our response focuses on the efforts to strenghten our relationship with them through up-to-date, relevant, and effective communication. And the Oxygen agency accompanies us in the mission with a lot of creativity and dedication”, stated Tudor David, Marketing Director Farmec.

”We love traditional brands and we have great insight intro the Romanian homes and families, therefore we enjoyed the opportunity to develop the repositioning campaign strategy for two cleaning brands so popular and so close to customers of all generations. The repositioning came as a natural process for Nufăr and Triumf, reliable products present for over 40 years in Romanians’ homes. The integrated communication campaign will be introduced through an authentic and creative concept, inspired by the Romanians’ interests in the new post-pandemic reality”, stated Cristiana Belodan, Strategy & Transformation Director Oxygen.

On the long term, Farmec aims to increase the range of cleaning and disinfectant products, through sustained invesments and is currently approving an even wider range of products for the protection of the population. Farmec is one of the largest romanian companies, with a portfolio of over 600 cosmetic and cleaning products, represented by over 15 brands, among which: Farmec, Nufăr, Triumf, gerovital, aslavital, Doina, Dermofarm, Tarr, Lara, etc.

With offices in Bucharest and Cluj-Napoca, Oxygen is an integrated communication agency, with a local and international clients portfolio, such as: Enel, Arctic, Farmec, Olympus, Betano, Moncler, BERD, Sensiblu, Garanti BBVA, Nestlé, Skoda, Total Romania, VEKA Romania, Huawei, Siniat – Grupul Etex, VEEAM, Fashion House, Selgros, Masculan, ATP Trucks, Email de Sighisoara, Patria Bank, Magna Pharm, Gregory’s România, Jerry’s Pizza, Sony Pictures AXN, PPD România, Gruppo Campari (Campari, Aperol), DELL, Skechers, Dentons, Don Pedro, Green Cola, and many more. Oxygen’s mission is to sustainably grow brands and businesses, through insights, strategic approaches, and results-driven integrated campaigns. For more details, please visit: oxygencomms.ro.

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