Tag: repositioning
Oxygen, appointed Romanian Farmec’s creative agency to reposition Nufar and Triumf brands
Full-service agency Oxygen expands its collaboration with Farmec, one of the largest Romanian companies on the market, following an ATL pitch. Oxygen will provide integrated brand strategy, ATL communication, and […]
Team Europe becomes Team Global
Team Europe, tech holding company belonging to Lukasz Gadowski, became Team Europe, focusing on support and investment in existing portfolio and in own start-ups. The repositioning occurred due to the […]
New brand identity for pastel
The communication agency pastel repositions itself and has a new brand identity, following an ample transformation process which led to changing the business model in the context of a constantly […]
Clever launched a new brand repositioning campaign with DDB Romania’s help
The advertising agency DDB Romania signed a new positioning for the brand Clever, as well as a campaign image alongside it. Based on a rigorous research, in partnership with D&D […]
Apa Nova repositions and gets a new visual identity
Apa Nova launched a face lift process of its visual identity and a new company positioning, following the modernization and the re-configuration of the business model through which it passed […]
Transitions (Essilor) choose French agency Animals to manage its communication
Transitions, the range of adaptive lenses by Essilor, chose Animals to manage its global relaunch and brand repositioning for opticians (BTB) and the general public (BTC). The new campaign was officially launched […]
Media iQ becomes MiQ and repositions to become leading marketing intelligence company
Media iQ launched recently its new brand identity, MiQ, repositioning itself as the leading global Marketing Intelligence company. MiQ is one of the first companies in the media and marketing […]
Vodafone Romania launches new brand positioning campaign
Vodafone Romania launches new brand positioning campaign as part of Vodafone Group’s repositioning, which represents a significant evolution of the brand strategy and visual identity worldwide and is built around […]
FCB Bucharest rebranded Baneasa Shopping City
Starting the current autumn, Romanian commercial center Baneasa Shopping City has a new visual identity and a new positioning signed by FCB Bucharest. Under the slogan “All in the name […]
They changed the world. Not the shirt.
Autumn 2015 marks a turning point in the history of the lifestyle fashion brand GANT. In collaboration with BETC, GANT is repositioning itself with a global advertising campaign that goes back […]