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New image for AXN in Central Europe

March 17, 2011 Cristina Blanaru Branding, Marketing, Media

AXN, a Sony Pictures Television channel, launched a new look, keeping the values at the foundation of the brand: quality, innovation, originality, energy and the red color.

AXN’s successful format is progressing once with the increased umber of viewers in Central Europe.

The new logo presents a sophisticated image of 3D letters, showing brands’ maturity and maintaining the quality of the services, expected by the viewers.

AXN has over 16.5 M subscribers only in Europe, where is broadcasted in 6 countries: Hungary, Poland, Czech Republic, Slovakia, Romania and Bulgaria, and in 5 countries from Adriatic region: Serbia, Croatia, Slovenia, Macedonia and Montenegro.