Brand refresh and a food report for Unilever

Branding, Marketing

Unilever Food Solutions refreshed  its brand through launching a new brand promise and by publishing a global gastronomical industry report.

The report researched consumers’ opinions regarding serving food at the restaurant and identified a series of problems with the available gastronomical solutions.

The brand refresh indicates also the new direction of Unilever Food Solutions (UFS), that becomes its consumers adviser and inspires them to create healthy and creative menus.

Working together with cooks from 74 countries, Unilever Food Solutions managed to find a balance between operators main needs: to impress the clients and to have a profitable business.

The brand repositioning also includes the launch of 3 new services, aimed to offer support to cooks and companies: Your Guests (profound understanding of the clients), Your Menu (offering nutrient, healthy and profitable menus) and Your Kitchen (efficiency in the kitchen and the development of the personnel).

Unilever Food Solutions (UFS), food solution specialized division from Unilever, targets cooks from 74 countries, offering them ingredients and professional services. In Romania, the company has in portfolio brands such as Knorr, Lipton or Hellmanns.