Cocoon Bucharest designed the new packaging for Romanian Noroc beer

Branding, Creativity

Cocoon Bucharest redesigned the packaging for Romanian beer brand Noroc, the image of the brand being significantly improved by the adjustment of some important design elements.

The approach of the project started keeping in mind the attributes that define the brand: Romanian, natural, popular, accessible.

Cocoon’s designers kept the red brand color, but they refreshed it and make it more lively, combining it with other identity elements.

Cocoon Bucharest also redraw the logo in order to underline the name of the brand, and also the changement of the font, choosing a more powerful one, clearly different from the one used before.

The new illustration of the beer mugs, close to the photo style, is more attractive and invite to freshess.

The new Noroc etiquette design is now more dynamic and masculine, with more balanced elements that come support the new positioning. The 2 new beer mugs become a central element of the visual identity, powerfully associated to the name of the brand, inspiring through their image a fresh and tasty beer

Evgheny Razzhivin

Senior Designer Cocoon Group.


Cocoon’s team involved in Noroc relaunch project included Evgheny Razzhivin – Senior Designer, Martin Zouhar– Designer, Dana Pandelescu – Project Manager, Simona Străuţ – Managing Director.

Bergenbier’s team included Tiberiu Mercurian – Marketing Manager,  Dumitru Titică – Group Brand Manager Local Brands and Ramona Maftei – Junior Brand Manager.

Cocoon Bucharest is part of Cocoon Group, group of agencies from Eastern and Central Europe that offers services as branding, packaging & corporate design, print management support, mock ups production and structural design.

In Cocoon Group’s portfolio of clients there are companies such as Starbev, Coca-Cola, Farmec, Philip Morris, Danone, P&G, Delhaize, Nestle, Hochland and many others.