The Syndicate launched a new campaign for Bramac, with a more detailed story compared to last year, but keeping the same character: Scottish Bramac.
the Syndicate chose an emotional approach in communication, focusing on the quality of Bramac surfaces, their elegance and the non-conformist aspect that invites the creativity to manifest also in constructions
The campaign includes a TV ad that sees the Scottish in a more determined and sure, walking surely on roofs, in a dusty and sun-melted town.
Bramac’s message is spread to the general public via an integrated campaign that includes TV, print and online.
the Syndicate is a full service advertising agency that offers integrated communication services: strategy, creation, trade marketing, merchandising, direct marketing, online campaigns and events.
Among the Syndicate’s clients are also Unilever Food Solutions, Sandoz, Trust Euro Therm, Banca Romaneasca, Wienerberger, Banc Post and Derpan.