Raluca Negoita – the new Group Marketing Director Lowe Group

Advertising, Marketing

Lowe Group Romania announced Raluca Negoita as its new Group Marketing Director. Her mission is to coordinate the marketing team, responsible of communicating the company to the public and to support the business growth strategy.

Our portfolio includes six communication specialized companies, each with its challenges and oopportunities. We have ambitious growth plans for each agency in our group and the marketing and business development strategy plays an important role in their consolidation. Raluca comes close to us from inside the company, she understands our business very well, she shares our values and spirit and I am convinced she will have a key role in our group’s development

Veronica Savanciuc

President and CEO Lowe Group

With 10 years experience in communication, Raluca Negoita started her career working for companies such as Cosmote, Romtelecom or Germanos. She joines Lowe in 2008, as Business Development Director of the PR agency, position that expanded afterwords to group’s level.

She has experience in corporate and brand communication, media relations and crisis communication. Over the time, she coordinated campaigns for client such as Coca-Cola, Microsoft, Cosmote, IKEA and Romtelecom.

Lowe, Initiative, HyperActive, GolinHarris, Brand Connection and Medic One form one of the most important communication groups in Romania. Lowe Group Romania was founded in 1993 and, starting 1995, Interpublic Group of Co’s is one of the shareholders.

Group’s portfolio of clients includes Bergenbier S.A, BMW, Crucea Roșie Română, Electrolux, Ferrero, Franklin Templeton Investments, Johnson&Johnson, KIKA, Labormed, Orange, RBS – Royal Bank of Scotland and Unilever.