Dove Men+Care was launched in Romania by Unilever, through a communication campaign that covers ATL, BTL, PR and online, with special attention for in store promotions and in store communication
The team that worked on the campaign includes
Ramona Bloju (Senior Brand Manager Skin&Oral) and Oana Davidoglu (Personal Care Category Manager) – Unilever
Aura Covasa (Media Account Director), Maria Bucur (Media Account Director) – Mindshare
Iulia Tanase (Managing Partner), Claudia Agafitei (Account Director) and Cristina Cuvineanu (Account Executive) – Image PR
Dove Men+Care offers to men superior formulas for complete skin care.
The launch of Dove Men+Care products range in Romania represents a normal step in expanding Dove’s promise and expertise in men care segment. Targeting the mature men, preoccupied by his physical aspect and really functional personal care products, Dove Men+Care offers superior care, top efficiency and a comfort sensation during the entire day
Personal Care Marketing Manager Unilever.