The Canadian youth monthly Vice launched in print on the Romanian market, with 10,000 copies per edition, after Viceland.com/ro was lauched in November 2010
Vice delivers information in a total different way and calls the things on their real name. I think Romanians got tired of glossy hypocrisy present in all mainstream magazines. Romania is evolving very fast and Vice can help this process
Fred de la Taille
Publisher Romanian version of VICE
The magazine is printed on premium paper – not glossy – and is distributed in the hottest places in Bucharest, in art galleries, cafes and clubs
Vice is a Canadian magazine that appears in 32 countries and is distributed freely in 1.5M copies.