Saatchi & Saatchi signed Yoplait Fruit Extreme campaign

Advertising, Marketing

Saatchi & Saatchi made the offline communication campaign for the new premium fruit yogurt line Yoplait Fruit Extreme.

The agency developed the packaging design for the 3 new flavors available and also the offline campaign, including TV, outdoor, print and in-store executions.

Campaign’s concept illustrates the way Yoplait Fruit Extreme offers an new fruit experience.

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The TV ad was filmed in Lisabona, at the end of January, with a Portuguese director. The post production was a complex process, that lasted over 3 months and was made in Paris.

We are happy with the result of this “gigantic” project, remarkable in the context of the actual local advertising. I want to thank Tnuva’s representatives that trusted in us and supported out idea and embraced it with passion and patience

Jorg Riommi

Creative Director Saatchi & Saatchi

Saatchi & Saatchi team that worked in the campaign included Alexandra Ivan – Group Account Director, Liana Petraşcu – Account Manager, Ruxandra Stoicescu – Senior Account Manager, Jorg Riommi- Creative Director, Ionuţ Vlad – Art director, Andreea Bagita – copywriter, Manager Producţie- Monica Garbur, Sound: Chainsaw Audio, Production House: Saga Film, Producers: Alex Teodorescu and Raluca Mateescu, Post production: Chainsaw Europe, Post-production editor – Mihai Codleanu.

Tnuva’s team included Adriana Ionescu- Marketing Director,  Mihaela Băbeanu – Senior Brand Manager, Angelica Oltean – Junior Brand Manager and Laura Matei – Research & Brand Manager.