Odyssey signs a new Romanian campaign for Danone Nutriday, “Regions, compete and win”, based on a call to action that launches a challenge between geographical and culinary regions of Romania, communicating the same time Nutriday brand.
The campaign aims to position Nutriday as the most consumed yogurt brand in Romania, targeting all family’s members with attractive prizes and a simple, yet dynamic, execution.
For “Regions, compete and win” campaign, the creative line was dictated by the mechanism, the communication underlining the idea of confrontation between regions.
In the TV ad we illustrated this thing through a verbal duel between 3 representative regional characters. Those characters are surprising the spirit of their region at language level and at attitude level, their duel being amusing and entretaining
The campaign takes place from May 1st to June 30th and include TV, online and new media. The general public can enter the promotion through www.nutriday.ro.
Odyssey team that worked on the campaign included Diana Benko (BTL Director ), Cristina Schitco (Account Manager), Silviu Jureschi (Graphic Designer), Dragos Andreiasu (Account Manager), Irina Pencea (Executive Director), Diana Papuc (Art), Anca Baciu (Copywriter), Valentin Suciu (Creative Director). The director was Bogdan Barbulescu and the production house: MME.
Danone’s team included Anca Stroe (Brand Marketing Manager) and Carmen Boer (Junior Brand Manager).
Odyssey is a full service agency that has an extensive portfolio of clients that includes companies such as MIC.RO, Adevarul Holding, Rompetrol Group, Heineken Romania, Sollers PPD, L’Oreal, Delaco, Starfoods, Panfoods and Danone.