Saatchi & Saatchi made the launch campaign for Flexidepozit, a new savings product from Raiffeisen Bank

Cristina Blanaru Creativity


Saatchi & Saatchi  made the launch campaign for Flexidepozit, a new savings product from Raiffeisen Bank. The agency signed both the positioning strategy, the advertising campaign and the naming of the product.

The launch campaign is a 360 degrees one, with presence on TV, print, online, outdoor, indoor and direct marketing activities

Flexidepozit’s campaign started with a promotion: the people that access the product until July 4th can receive 78 money boxes (3 x Euro 5,000 and 75 x Euro 500).

Campaign’s ad was made by Saga Film and directed by Rainer Binz.

The team involved in the campaign from  Saatchi & Saatchi included: Cristina Iordanescu – Head of Planning, Carmen Miruta – Senior Account Manager; Jorg Riommi – Creative Director, Andreea Bagita – Group Creative Director, Vlad Molico – Senior Art Director, Irina Codreanu – Copywriter, Elena Catanchin-Production Manager and Vitalie Brega -Photo production manager.

Saatchi & Saatchi Romania is part of Centrade group and offers complete specialized services through its companies and departments.

Saatchi & Saatchi Romania‘s portfolio includes clients such as Toyota Romania, P&G (Ariel, Head&Shoulders, Pampers), Raiffeisen Bank, Intersnack (ChioChips, Fiesta), PSI (Love Plus), United Way Romania, Special Olympics România.