Following a pitch organized in March, Senior Interactive was chosen to handle the interactive communication for the launch of new assortments of Heidi Gourmette chocolate.
The campaign was preceded by a teasing Facebook app. During the 4 pre-campaign weeks, the 1st app from Senses Pleasure series brought over 10,000 fans on Heidi’s page.
In the last 2 week since the campaign started, another 12,000 fans joined the page. All in all, Heidi grew during campaign from 4,500 fans to over 26,000 fans.
The concept behind the campaign is simple – Senses Pleasure. The consumer is invited to enter Heidi Gourmette virtual senses world and to explore smell’s art, visual joy, hearing’s symphony, the finesse of touch and the pleasure of taste.
On the www.heidi-senses.com webpage, the user is following a senses circuit, lives a complete sensorial experience. The campaign also includes a promotional experience: each sense experienced represents another chance to win prizes such as personalized t-shirts, Gourmette chocolate, iPods and an iPad.
Senior Interactive’s team working on the campaign included Vasile Alboiu – Creative Director, Andreea Dragomir – Senior Copywriter, Daniel Oprea – Art Director, Eleodor Ghenoiu – Senior Strategic Planner, Ximena Dragusin – Account Director, Luiza Binga – Account Manager, Gabriela Stanca – Junior Account Executive, Razvan Albu – Senior Project Manager and Ionut Ciubotariu – Director of Operations.
From Heidi, in the campaign were involved Corina Bors – Marketing Manager, Simona Popi – PR and Online Communication Manager and Ionut Baragan – Product Manager.
Senior Interactie is a Romanian independent digital communication agency, part of Senior Group, together with Senior Software and SincronHR.