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Tag: direct marketing

ELMA study: European drop mail market, recovering after recession

The European Letterbox Marketing Association (ELMA) has unveilled its third pan-European census of doordrop media covering 22 markets and 180m households. The research found that the door drop market in […]

April 2, 2014June 9, 2014 Cristina Blanaru Marketing

2 Romanian agencies close a 2 years partnership for Smart Lead Generation

Romanian Open Public Services (OPS) and Friends Advertising entered a 2-years partnership aiming to develop an integrated solution for communication strategy and ROI maximisation when managing direct marketing campaigns. After […]

March 20, 2014March 21, 2014 Cristina Blanaru Business, Marketing

ARMAD opens the entry period for RoDirect 2013

Romanian Direct Marketing Association (ARMAD) announced the opening of the entry period for the 8th edition of the international conference RoDirect 2013, scheduled to take place on November 7-8, in […]

October 9, 2013November 13, 2013 Cristina Blanaru Business, Marketing

Romanian Direct Marketing conference prepares for a new edition – “The connected direct marketer”

The 4th edition of Romanian international direct marketing conference – MID – will take place this year on September 26th and will run under the tag line “The connected direct […]

September 6, 2012September 12, 2012 Cristina Blanaru Events, Marketing

After November’s shortlisting, Proximity Bucharest – awarded at John Caples International Awards

Romanian direct communication agency Proximity Bucharest (part of BBDO Group Romania) is one of the winners at John Caples International Awards, with “Tune in” project, Silver Winner in “Agency Self […]

April 23, 2012May 6, 2012 Cristina Blanaru Marketing

ARMAD starts the registering period for RoDirect 2011

Romanian Association for Direct Marketing started the registering period for the international direct marketing conference RoDirect 2011, that will take place on November 1st-3rd, in Bucharest. RoDirect 2011 is an […]

October 10, 2011May 12, 2012 Cristina Blanaru Marketing

Saatchi & Saatchi made the launch campaign for Flexidepozit, a new savings product from Raiffeisen Bank

Saatchi & Saatchi  made the launch campaign for Flexidepozit, a new savings product from Raiffeisen Bank. The agency signed both the positioning strategy, the advertising campaign and the naming of […]

May 26, 2011May 12, 2012 Cristina Blanaru Advertising

The Romanian annual direct marketing conference, on June 1st

Romanian annual conference of Direct Marketing will take place, this year, on June 1st. The 3rd edition of the event will be hosted at Diplomatic Club in Bucharest.

March 9, 2011 Cristina Blanaru Advertising, Marketing

New green brand identity for Romanian “Marketing in direct” conference

After two editions, the international conference “Marketing in Direct” is refreshing its brand identity and colors itself green for the 3rd edition, that will take place in May. The conference […]

January 25, 2011May 9, 2012 Cristina Blanaru Marketing

Romanian direct marketing agency Create Direct, awarded Bronze to InterDirect Network, in Amsterdam

Romanian direct marketing agency Create Direct was awarded, in Amsterdam, its 5th prize this year, for one of the campaigns it ran this year. Create Direct was on the 3rd […]

October 31, 2010May 9, 2012 Cristina Blanaru Digital & Media, Marketing

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